Giant Postcards To Pop Up All Around Vermilion This Spring

Mike Sekletar and Brian Goodwin, two local artists, are working to complete the Main Street Vermilion Public Art Postcard Project. 15 giant postcards will pop up in late spring, just like tulips! The community has solidly supported the project, and fully funded the creation of these beautiful works of art.

All 15 postcards will be unveiled throughout Vermilion, not just downtown, in May, 2020.

The new program out of Main Street Vermilion, PUBLIC ART VERMILION, has a goal to beautify Vermilion with public art. It started with a group of artists from the Arts Guild and they developed a vision and mission to what makes Vermilion unique. Through this process, they developed a Public Art Plan.

The group put out a Request for Qualifications (RFQ) to artists last year. They had three finalists - two from Cleveland and one from Lorain. The two men from Lorain were selected by the committee for a project that entails a series of 15 postcards that are going to be hand-painted from vintage postcards of Vermilion. These postcards will be painted on 5’ x 8’ marine grade plywood and will be placed on buildings and sites around town.

The first postcard, the iconic ‘Welcome to Vermilion’ postcard, was placed on the wall around the side of the building at Tiffany’s in downtown Vermilion so it will be seen when coming over the railroad tracks. These postcards will not all be in the downtown area. The committee also chose other nostalgic locations in Vermilion.

There will be a series of 15 postcards going up all around town, and the idea is to develop a tour map to hand out to people. Sponsors of the postcards get 100 postcards made of their billboards that they can pass out to customers or mail out to promote business.

The postcards will be up for a period of four years because the artists have guaranteed they will be maintained for four years. Primary sponsors will have the option to keep the billboards up beyond the four years, but it will be up to them to maintain them.

Sponsorship of a postcard is $2,000, the amount the committee is paying the artists. Sponsors will have recognition on the billboard, but it will be subtle. Public Art Vermilion will be responsible for maintenance of the postcards.